Plant-based products are popping off!

Rising awareness about natural vegan and organic ingredients is leading to a rise in popularity for plant-based personal care products. According to HAPPI demand for plant-based skincare products is projected to surpass a valuation of $683 million in 2021, and surge at a CAGR of around 7.5% through the end of 2031, according to a recent report published by Fact.MR.

Demand for plant-based skincare products is projected to experience exceptional rise in the worldwide personal care industry over the decade. People are learning more and more about various organic and natural products made with safe ingredients that eliminate the risk of allergic reactions and other skin problems has convinced consumers to shift their focus towards using plant-based beauty products.

Some of the leading companies offering plant-based skincare products are L’Oréal, P&G., Mama Earth, Estee Lauder, Unilever, The Body Shop, and others. This surge in support for beauty brands who employ sustainable and ethical methods to produce products emphasises the next inevitable step: to ensure that animals were not harmed in the methods used to test those products too.

Truly vegan products need truly vegan testing

So, we can confidently predict that the trend for vegan makeup is here to stay. But what if the testing method for a vegan product uses animal components? How far back in the supply chain is it reasonable to go, and to what degree would the use of an animal product affect a claim of being vegan?

The reality is that most in vitro tests used around the world use animal by-products such as foetal bovine serum, tissue extracts (e.g. rat liver extract) and antibodies. This means that, ultimately, they still require the sacrifice of animals, and it can never be assumed that an in vitro test is a vegan test. This is something that can easily be overlooked but is now an increasingly important part of due diligence when formulating products for the global vegan market.

At XCellR8 we believe that to make a watertight claim that a product is vegan, the test methods used to prove its safety or efficacy should be vegan too. All testing performed on its ingredients and the finished product must be without the use of non-human animal-derived serum, tissues or antibodies. Only then can you say that the product is 100% animal-product-free AND 100% vegan.

That’s where we can help!

We’ve invested years of research into developing adaptations of existing safety tests, where ALL animal components have been eliminated creating a 100% animal-product-free testing process so you can ensure your products are TRULY vegan.

Get in touch today to find out how we can help you.