Surfactant Mildness: How to Optimise Your Blend
Formulating a cleansing product means solving an age-old problem: the surfactants that clean and foam best are often the ones that irritate skin most. But the real problem isn’t the trade-off itself. It’s the lack of data to optimise it. Here’s what...
Proving Barrier Repair: How to Substantiate What Your Product Actually Does
Every beauty brand now claims to “repair,” “strengthen,” or “restore” the skin barrier. But how many can actually prove it? Formulators face a practical problem: they can describe the problem (damaged barrier, dehydrated, irritated...
Using In Vitro Data to De-Risk Clinical Trials
Clinical trials fail for predictable reasons. A formulation that passed safety testing proves more irritating in real use. A sensitisation signal emerges that screening missed. Efficacy claims don’t replicate in human volunteers. Each failure has something in...
Baby Care is Booming: What Parents Want Right Now
The baby care market continues to expand rapidly, and the drivers are clearer than ever. Ingredient transparency, sustainability and mildness aren’t optional anymore. They’re what parents are actively choosing and paying premium prices for. This is why...