Determining the antioxidant potential of 5 active ingredients
This case study describes a study to determine the antioxidant potential of 5 different active ingredients, being considered for the formulation of a new anti-ageing skincare product
How ethics are affecting the value of cosmetic brands
According to the Brand Finance Cosmetics Top 50 league table, global brand Johnson’s has had a ‘rocky’ performance this year which saw its brand strength index drop from 90.4 to 89.4 and consequently, its brand value slide 20% to US$14,122m, a drop of $3,541m from...