by Susie Lee-Kilgariff | Apr 25, 2019 | Efficacy testing
According to the Brand Finance Cosmetics Top 50 league table, global brand Johnson’s has had a ‘rocky’ performance this year which saw its brand strength index drop from 90.4 to 89.4 and consequently, its brand value slide 20% to US$14,122m, a drop of $3,541m from...
by Susie Lee-Kilgariff | Dec 8, 2017 | Efficacy testing
I’m often asked if I had to choose one cosmetic claim to focus on, what would it be? The question came into sharp focus when I arrived early for a meeting about next year’s skincare and make up product development with a leading UK retail brand. I took the unexpected...
