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How ethics are affecting the value of cosmetic brands

How ethics are affecting the value of cosmetic brands

by Susie Lee-Kilgariff | Apr 25, 2019 | Efficacy testing

According to the Brand Finance Cosmetics Top 50 league table, global brand Johnson’s has had a ‘rocky’ performance this year which saw its brand strength index drop from 90.4 to 89.4 and consequently, its brand value slide 20% to US$14,122m, a drop of $3,541m from...
If you only focus on one cosmetic claim in 2018, what should it be?

If you only focus on one cosmetic claim in 2018, what should it be?

by Susie Lee-Kilgariff | Dec 8, 2017 | Efficacy testing

I’m often asked if I had to choose one cosmetic claim to focus on, what would it be? The question came into sharp focus when I arrived early for a meeting about next year’s skincare and make up product development with a leading UK retail brand. I took the unexpected...
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  • About XCellR8
    • What we do
    • Meet the team
    • Why vegan?
    • GLP accreditation
    • Research & development
    • Work for us
    • Back
  • Regulatory Safety Testing
    • Regulatory compliance
      • Consultancy
      • REACH compliance
      • CLP regulation
      • Cosmetics Regulation
      • Back
    • Skin Sensitisation Testing
      • DPRA OECD TG 442c
      • KeratinoSens OECD TG 442d
      • h-CLAT OECD TG 442e
      • Back
    • Skin Irritation OECD TG 439
    • Eye Irritation OECD TG 492
    • Skin Corrosion OECD TG 431
    • Back
  • Non-regulatory Safety Testing
    • Skin irritation ET50
    • Mildness to skin
    • Eye irritation ET50
    • Oral irritation ET50
    • Gingival irritation ET50
    • GARDskin test
    • Cytotoxicity
    • ISO 10993-5 Cytotoxicity
    • Genotoxicity
    • Micronucleus Test
    • Acute toxicity
    • Inhalation toxicity
    • Phototoxicity
    • Vaginal irritation test
    • Back
  • Who We Help
    • Cosmetics and Personal Care
      • Anti-oxidant activity
      • XtraMild
      • Mildness to eye
      • Back
    • Household and industrial chemicals
    • Safety consultancies and CROs
    • Client case studies
    • Back
  • Knowledge Hub
    • FAQs
    • Articles
      • In Vitro Safety
      • Animal-free Testing
      • Efficacy Testing
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