Antioxidant Testing: Capacity, Mechanism and What Happens in Cells
Not all antioxidants work in the same way, and not every antioxidant claim is supported by the same level of evidence. A single test result can suggest strong antioxidant activity while revealing very little about how an ingredient works, whether it performs in a...
The Rise of the Skintellectual: Why Claims Matter More Than They Used To
Something has shifted in the way people buy skincare. Ingredient lists get picked apart on TikTok. Cosmetic chemists have built large followings explaining what actives do and, just as often, what they don’t. A consumer who has never set foot in a lab can now...
The Evidence-Building Strategy Brands Are Missing
Most brands face a common challenge with claims support: either they dive straight into expensive, time-intensive testing, or they hesitate entirely, assuming the process will be prohibitively complex. Both approaches miss an opportunity to build defensible claims...
Surfactant Mildness: How to Optimise Your Blend
Formulating a cleansing product means solving an age-old problem: the surfactants that clean and foam best are often the ones that irritate skin most. But the real problem isn’t the trade-off itself. It’s the lack of data to optimise it. Here’s what...